BackStage at the Opera

An opportunity that presented itself was participation in “Backstage at the Opera,” the annual fundraiser for the Arizona Opera produced by the Arizona Opera Chorus.

The Chorus was delighted to have instrumentalists collaborate on their program of  music offerings. This gala evening of opera favorites and refreshments raised $4650 in 2009, nearly double the amount raised in 2008.

Besides providing players for their event, AZOOMA assisted the Chorus with their marketing- in particular, internet marketing, which hadn’t previously been utilized.

AZOOMA had already joined Alliance for Audience, which runs a comprehensive event-listing website called Showup.com, and encouraged the Chorus to also join as an “Organization.”

One of Showup.com’s member benefits is free on-line event ticketing,  which the Chorus needed for their production.